Miles Ahead

Here's an interesting project by NC Graphics student Pavils Vorobjuvos, for his digital project, combining web design, storytelling and art direction.  The brief was to select a title from the Bloomsbury 33 & 1/3 book series about seminal or famous albums, and to design a one page website telling the story of the title.

Pavils chose 'Bitches Brew', the ground-breaking jazz-rock fusion by Miles Davis, released in March 1970.

Pavils' process involved researching the artist, era, music and context for the title, and then thumbnail sketching out the narrative order of the content.  The visuals were then developed as a wireframe and visual mockup using Illustrator and Photoshop.  Pavils also used InVision to assemble an assets board and set up a prototype scrolling page.

The concept cleverly captures the expansive experimental feel of the music and celebrates the awesome typography associated with the album's famous cover art, by painter Mati Klarwein.

The typography on the cover is set in Novel Gothic, a font designed by ATF in the 1920's, for which no faithful digitisation currently exists. Pavils did some tweaking on a freely available substitute and the final results look pretty authentic.

Good Work : BIMA100

Great news earlier this month for Graphic Design lecturer Helena Good who was named in the annual BIMA 100.  Helena was listed in the Talent Champion category for her pioneering work on the Engaging Schools project 'Daydream Believers'.

Helena attended the BIMA ceremony in London, and also bumped into one of our mentors, Gregor Matheson, who made the list in the Rising Stars category for his work as Design Director at Tayburn.
BIMA - the British Interactive Media Association - is a not-for-profit industry body representing the digital industry across the UK. The BIMA 100 list celebrates the people who are shaping the British digital industry.

Check the full list of BIMA 100 2018 and rad this BIMA blogpost about Daydream Believers.