Pure Joy

HND Graphic Design student Joy Mooney took the Breakthrough Award at the DMA awards recently in London. The DMA Breakthrough Awards runs in partnership with the DMA Awards and GRT.



This year, Direct Line supplied the brief, which was to re-position Direct Line to a younger target audience for new car insurance by building awareness of the brand and increasing understanding of 'black box' insurance. We managed to produce all three finalists with Joy being joined by Natasha Ryan and Blanca Jiminez.

All three travelled down to London with tutor Helena Good to pitch their ideas to the judging panel, ahead of attending the Awards.  Joy took the top prize but Natasha and Blanca shared the joint Silver prize - a huge achievement all round for our student creatives.

DMA Breakthrough Finalists

Huge congratulations to Blanca Jiminez, Natasha Ryan and Joy Mooney who have all been announced as finalists for the DMA Breakthrough Award for their work on the Direct Line brief.

The three final year students will be travelling down to London during the first week in December, along with tutor Helena Good, to pitch their idea to the DMA panel, and then attend the awards night on Dec 4th!