Espresso Loves Colour

Our NC Graphics class kicked off 2019 by presenting their packaging project.  We run this project each year, and some of the Units integrated in this work include Colour, Introduction to Typography, Digital Media, and Sketchbooks.  So a lot of new skills are on display, backed by solid research into the client and the product market. It always makes for an interesting project, and the deliverables need to include one completed physical example of their packaging idea.

For this brief the class looked at Union Coffee's espresso blend range. The aim wasn't to rebrand the company (Union Coffee was rebranded in 2015 by Studio Output), but to look at improving the profile of the espresso range at point-of-sale and in displays, specifically in supermarkets rather than the higher end retail outlets they were more comfortable in.

One standout, and a good yardstick for the quality which this class is showing, came from Bethany Carrick, whose concept merged geographical locations with bold colours, abstract patterns, and some clean, delicate typography to create a vibrant set of boxed products capturing the essence of the four blended flavours on offer.